This is Ridiculous
Seriously. Ridiculous. Ridiculously awesome, that is. I spent an hour last week talking with leaders at Regions Hospital about HealthPartner’s St. Paul Anchor Strategy. The company is energized and focused on investing in St. Paul. Leadership is working to build more trust with community, drive more business, and hire/elevate more people from within the community. And they are doing this one company at a time.
This strategy is particularly powerful to me because it exemplifies a value I’ve long held: that big change happens one opportunity, one person, at a time. HealthPartners is investing in small, BIPOC-owned businesses, one at a time. They find these companies, meet the owners, purchase products from them, and invest in them. Ridiculous.
Regions started with Rocky Robinson, a woman of color who creates self care products for girls of color. Next month they are recognizing companies like I Love You Cookie, a cookie company. And Junita’s Jar. And La Noire Bridal, new to downtown St. Paul. Regions is promoting them, purchasing their products, and – perhaps even more impactful - sharing their premier pricing discounts (through their group purchasing organization) through the purchasing department.
Cheers to Regions, HealthPartners, and the example they provide as an anchor institution that invests back into the community.
See you in the trenches.
Read more updates in our weekly Chamber Advocacy Update.
Worth reading: “Frictionless and flexible": Best Buy CEO shares pandemic-prompted insights at Biz Journal event. Bottom line? “Customers are in control. Period, end of story," said Barry, who joined Best Buy in 1999 and became CEO in 2019.
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